A culture of accountability and a unique compelling brand are what drive change today

Tuesday, June 21, 2005

Internet Guerilla Marketing

The makers of the Blair Witch Project were able to turn their tiny investment into a film that grossed over $100,000,000. How did they achieve this? Using the Internet. Find out all about their secrets with this 8 minute audio workshop.

audio iconListen to this learning program

1 comment:

Anonymous said...

Well done! A wonderful reminder and summary of how to become a person of influence in online chat rooms, forums, and msg boards. I can see my work now is to identify a site(s) where I am willing to put in a lot of quality time becoming a person of value (influence).

Hmm also wondering how this "go slow" strategy compares with the more go-go Facebook, Twitter streategy in terms of time effectiveness.