A culture of accountability and a unique compelling brand are what drive change today

Tuesday, June 21, 2005

Intangible Assets

"Heart Share" is the measure of the extent to which we make ourselves more desirable to the people that are most critical to our success. Not by the quality or even the economic value of the products or services but rather in the "way" we provide them. Market share focuses on the size of the market. Mind share focuses on the perception of the brand. Heart share focuses on the intangibles in the relationship. Learn about these intangibles in this 9 minute audio workshop.

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